Lettered and Unfettered: Out of the Box Before There Was a Box Pen, Brush and Marker & Assorted Other Tools of the Trade PART 2: Drawing Letters Unbelievable Implements: Logo Design in Deutschland 32 Karl Schulpig, Logo Meister 34 How to Design a Logo in 3 Quasi-Easy Steps Step 1: Immersion 37 Step 2: Creatine Copying 38 What a Logo Is, What a Logo Is Not 41 Step 3: Thumbnail & Camp 42ġ44 Logo Layouts 52 'TYpestyles Categorized 56 A Date With Numerals 58 Gerard Huerta, Roger Black, Rick Cusick, Danny Pelavin, David Berlow, Harry Parker Sam Berlow, Cyrus Highsmith, Mark Record, Ken Barber Tal Leming, Laura Smith, john Gowling, Seymour Cbwast, Tony DiSplgna, jonathan Hoener: Jonathan Macagba,Ted Harrison, and John Hams, And finally, to my wife Marga Kasper and our children Anna and Kodo, and my daughter Casey Robbins, for your love and encouragement. Thanks also to the following for their friendship, their words of advice, and myriad other contributions: Michael Doret, jill Bell. joe Weiler and Don Sturdivant for sharing their memories and their collections. I am also indebted to my late friends, the letterers and typophiles Clarence P.Hornung, J.j.Herman. of this project, and to the other Good S maritans at F&W: Lisa Buchanon. Thanks to Clare vvarrnke, editor in chief of HOW and not just from the Spirits of Lettering Past. Ots of help is required in writing a bible. TQ 12 4ZZ (no stamp required UK mainland).ĪCKNOWtEDGEME~TS To my father, Ted Cabaraga who taught me discernment
Visit our website at David & Charles books are available from all good bookshops alternatively you can contact Our Orderline on (0) 1626 334555 or write to us at FREEPOST EX2 I 10, David & Charles Direct. I1699 0 Printed in China by Leefung-Asco for David & Charles Brunei House Newton Abbot A catalogue record for this book is available from the British Library. in any form or by any means, electronic or mechanical, by photocopying, recording or otherwise, without prior permission in writing from the publisher. No part of this publication may be reproduced, stored in a retrieval system, or transmitted. LETTERING LETTERING IT.JE1r 1f JEJRli N GĪ DAVID & CHARLES BOOK Hrst published in the UK In 2004 Reprinted in 2004 First published In the USA in 2004 by HOW Cincinnati, OhioĬopyright © Leslie Cabarga 2004 Leslie Cabarga has asserted his right to be Identified as author of this work In accordance with the Copyright, Designs and Patents Act, 1988.
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